Classic
journalism
for daily and weekly papers is how everything started for me, and I continue
to work across the spectrum from short new items to in-depth reports.
A successful newsletter
offers real benefits to the reader and is written in an entertaining style.
These were the characteristics of the Job-newsletter, issued by the German weekly
paper Die Zeit. A key role in setting up, writing and generally helping the
newsletter become so successful was had by myself. To this day, it is still
being imitated.
It’s easy to talk about content
but harder to deliver. A popular website distinguishes itself through important
and involving, clear and concise core texts which easily and effectively draw
the reader into ever greater virtual depths of your Website.
Articles for corporate
publications
depend upon informed and realistic reports. Consumer-relevant press releases
are as much a part of my repertoire as well-researched reports and lively portraits
are.
A bad text is like no text at all – it will not be read. This may also
have to do with a failure to think through the target readership. Editorial
work can change a lot by improving content, structure and orthography.
